I just read
this article about NYC city officials reviving a plan to force chains to post calorie counts for their foods right on the menu. Although it targets major fast food restaurants, if it is passed it could eventually become a standard for all restaurants. The obvious reason to put the calorie content of the food clearly displayed on a menu is to help curb obesity by making consumers more aware of the amount of calories they are getting. In addition city officials hope that it will motivate restaurants to make healthier food items for their menus.
Now it seems that all fast food restaurants have the calorie count of their menu items online and available in the store as well, so they accessible to anyone who wants to know. The people who take the time to look this up are more than likely physically fit and health savvy or are trying to diet and lose weight. I am willing to bet that most of the individuals who are obese or overweight are probably not taking a close look at this information because they don't want to know, they don't care or it just isn't something they think about doing. These people are the target for displaying calorie counts of food. These are also the people who are probably experiencing more health problems related to their weight and adding to the obesity epidemic in the US.
I think this may be a motivating factor for some people who are overweight to make better, more informed choices about what they are eating. If you really take the time to process that a the vanilla shake you are getting has 1,110 calories or the Deluxe Breakfast you are about to order has 1,070 calories or the large fries you get when you supersize has 570 calories, there is a chance you might change your mind. (As a little side note a Super Big Gulp has 800 calories, for a freaking drink!) Obviously some people are not going to care but I know if I was craving a shake and saw that 1,110 calories next to it on the menu, I would say no way no how am I going to get that item (that's over half of my daily caloric intake, and it isn't even a meal!)
This no doubt will annoy and anger some people who do not want to be confronted with this information when they go to eat. I can understand this, but I also think it could be motivating to those people who do really want to lose weight and are struggling to do so. Many people are simply ignorant to the caloric count of most food items, understandably. It is hard to estimate what you are consuming when you aren't seeing the preparation to know what ingredients are going into your meal. I looked up the nutritional value of menu items at McDonald's (which I referenced above) and was surprised at the enormous amount of calories in some of the salad dressings, which most people feel are reasonably healthy and good for them, and I am probably more aware than the majority of people. In addition I was surprised at the low calorie count for some items (a hamburger is only 250 calories). Fast Food restaurants have begun adding healthier items to their menus which is great, but more would be better.
Ignorance may be bliss but it may also be giving you that gut in your belly. Knowing the caloric information of the food you eat (without having to search for it, lets be honest we are lazy) can at the very least help you make an informed decision of what you are putting in your body. And if you really don't want to know then don't look at it. I think this is a good idea and I hope that it gets passed and it becomes nationwide.